Automation-driven innovation management? Toward Innovation-Automation-Strategy cycle

There is a resurging interest in automation because of rapid progress machine learning and AI. In our perspective, innovation not an exemption from their expansion. This situation gives us opportunity to reflect on direction future studies. this conceptual paper, we propose framework process by exploiting the concept unit process. Deploying it context automation, indicate important aspects process, i.e. human, organizational, social factors. We also highlight cognitive interactive underpinnings at micro- macro-levels embrace all those factors what call Innovation-Automation-Strategy cycle (IAS). Implications IAS for research are put forward.